Introduction

Hello my name is Tyson Waser, I am 20 years old and I live in The Netherlands in Delft that is near The Hague. I am in my first year of my study commercial economy at The Hague University.

For the subject Business Communication I need to right twelve weblogs and post it on the internet. I choose the subject sport marketing, because I love to do sport and especially football. I also like to do tennis, running and fitness to stay fit. I play football for 15 years. My football club is called Vitesse delft and it is my second year at the seniors. I play football in the first team of Vitesse Delft in the 1^st division.

I am going to tell you something about my family and work. I got 2 older brothers from 31 years old and 29 years old and one little brother of 18 years old. All of my brothers are doing sport. My two older brothers do a lot of fitness, they do fitness twice a week. My little brother plays football too, he plays football at football club S.V. Den Hoorn. I see my brothers not very often, because they are not living at home but they both have got an own house.

I also work 3 times a week, I word in the weekend at the Bezorg Beer, the Bezorg Beer delivers food to people. You may know them, because of their special helmets, the helmets look like real bears.

I also work in a fashion store, which is called Mios. But I only work there in vacations.

Now I am going to write the weblogs. I hope you will enjoy them!

Greets Tyson 

Ajax Amsterdam Leader social media Holland.

The traditional Big Three out of the league, Ajax, PSV and Feyenoord, also appear to be the biggest clubs on social media in the Netherlands. NEC and Utrecht are respectively the fourth and fifth place and the number two of the league last season, FC Twente, is a remarkably well behind 14th place. This appears from research by LEWIS PR at the official social media channels of the eighteen clubs who next year will be active in the Eredivisie.

In the investigation into the activities on Facebook, Twitter, LinkedIn, YouTube and the integration of these channels on the website of the club, shows that Ajax, PSV and Feyenoord averaged over these channels, the best score. ADO Den Haag is the last of all these clubs, at the 18^th position.

Social media offer the ability to reduce the distance between customer and organization. The results are surprising. We expected that all clubs (in a professional way) would use social media to maintain contact with their supporters, but this was only partly the case.

Social media can be very important to keep in touch with your customers or fans. A lot of companies already use this type of marketing tool. The sport industry can use social media much better in the future.

Thanks for reading my blog

Greets,

Tyson

Ambush Marketing

The marketers of Bavaria are very successful. It all started with a flashmob at the tribune during the preparation for the word championship of football. Bavaria came out with an idea to dress 750 women in the same type of dress. This dress is called the ´Dutch dress´. It became the most successful marketing campaign at the World championship of 2010. 

This type of marketing is called ambush marketing. Ambush marketing is to associate your brand with another sponsor object without an sponsorship agreement. Ambush marketing has 2 goals:

·         Associated itself with object.

·         The weakening of the sponsorship commitment of the competitor

The price tag to become a official sponsor of the world championship is between 10-25 million dollar. The FIFA promises exclusivity and will protect your brand during the tournament.

This mega sports event is the power of sponsorship especially in the huge media attention that comes to companies that commit to the event. For multinationals, this form of sports sponsorship become ever more important and the organizers were getting better at anticipate. The FIFA created in 2010, 1.6 billion dollar at sponsor revenue and it is going to grow every year.  With the advent of ambush marketing would ever come to an end to this growth.

Ambush marketing can be really good for a brand, or to create brand awareness, but it is very difficult to perform. And if everybody is going to use ambush marketing then there will be no more sponsors.

Greets,

Tyson

Cristiano Ronaldo and the Mercurial Vapors.

Cristiano Ronaldo has been sponsored by Nike since the very beginning of his career. This partnership has made Cristiano Ronaldo synonymous with Nike soccer Football boots, especially  the Nike Mercurial Vapors series.

If your playing style is based around speed and you want a boot that won't slow you down, Nike Mercurial Vapors could well be the perfect fit, because the Nike Mercurial Vapors are super lightweight.

Cristiano Ronaldo doesn't just wear Nike Mercurials because of his sponsorship deal. The soccer boots are perfect for his style of play, lightweight but strong and built for speed.

Ronaldo has been wearing Nike Mercurials since he was 17. The brand has been with him, and has been created to suit him, since he began his professional career. Nike has always kept the Mercurials at the cutting edge of soccer boot technology. The boots are made off carbon composite materials which provide great strength and will protect the feet while keeping weight to a minimum. The Nike "Fly wire" technology is incorporated into the boot construction: high strength threads which reinforce the body of the boot without adding too much weight.

I think this kind of soccer boot is very good for the performance of Cristiano Ronaldo, because it will fit his type of playing. I have played the Mercurial Vapor myself, because I have got the same playing style as Cristiano Ronaldo. The boots are very lightweight and the Mercurial Vapor boots will improve your running and shooting skills.

Thanks for reading, I hope you will read my next blog!

Johan Cruijff Foundation

A good example of charity work is the Johan Cruijff Foundation.  Johan Cruijff started the Johan Cruijff Foundation, the Johan Cruijff college, the Johan Cruijff University and the Johan Cruijff Institute for sport studies. These institutes are social initiatives of Johan Cruijff.  Through games and sport they get the Best from People and Society around the world.

The Johan Cruijff Foundation brings the youth in movement. It supports sports and plays projects for children and is giving special attention to disabled children. The Cruyff Courts ensure that the playgrounds are coming back in your neighborhood.

The Johan Cruyff College, the University and the Johan Cruyff Johan Cruyff Institute for Sport Studies are committed to develop talent, both in sport and study. The programs are for top sport, quality and pride, in which they use the knowledge, experience and facilities of the sports world.

The Johan Cruyff Foundation is a nonprofit organization that focuses on promoting the mental and physical wellbeing of children and young people. The quote of Johan Cruijff is: "alone you can do nothing, you must do it together". This quote runs like a red thread through the organization.

This is a good example of famous people who start their own charity for the society. Johan Cruijff also has its own line of shoes. Johan Cruijff shows that he wants to do something good for society. I think that this will have a good influence for the image of Johan Cruijff and people will appreciate him and I think this will have effect on the marketing of his own shoe line. 

Thanks for reading my blog.

Greets,

Tyson