Lionel messie face of Adizero f50

Lionel Messi is the face behind football's latest revolutionary masterpiece: the boot with a brain.

Football boots are in different forms and colors, but Adidas created a new dimension for footballer’s. The rumors that circulated before are becoming a true story. A chip in your football boot who provide information about your performance on the pitch: The Adizero f50 powered by miCoach. Player of the year, Lionel Messi is the face behind the revolutionary football boot and worked for months with to the next step in Adidas soccer shoe technology.

The Adizero f50 got a cavity in the sole, where the chip is in. the name of the chip is called Speed_cell. The chip measures 2D movement like: the most important achievements in the field such as average speed, top speed, number of sprints, distance, number of steps or step frequency. Each player can therefore analyze his game, improve his statistics compare with those of friends, Messi or other professional footballers.

After a match or training can you send the statistics wireless to your own coaching program. But that’s not all, there is an opportunity to share your statistics with other friend on Facebook. The football boot with a brain can open a new world.

This is a very smart marketing tool, because every football player loves Lionel Messi, especially the youth. This is a revolutionary idea in the football world. I think this kind of boot is going to be a big hype all around the world. 

Greets,
Tyson