Ajax Amsterdam Leader social media Holland.

The traditional Big Three out of the league, Ajax, PSV and Feyenoord, also appear to be the biggest clubs on social media in the Netherlands. NEC and Utrecht are respectively the fourth and fifth place and the number two of the league last season, FC Twente, is a remarkably well behind 14th place. This appears from research by LEWIS PR at the official social media channels of the eighteen clubs who next year will be active in the Eredivisie.

In the investigation into the activities on Facebook, Twitter, LinkedIn, YouTube and the integration of these channels on the website of the club, shows that Ajax, PSV and Feyenoord averaged over these channels, the best score. ADO Den Haag is the last of all these clubs, at the 18^th position.

Social media offer the ability to reduce the distance between customer and organization. The results are surprising. We expected that all clubs (in a professional way) would use social media to maintain contact with their supporters, but this was only partly the case.

Social media can be very important to keep in touch with your customers or fans. A lot of companies already use this type of marketing tool. The sport industry can use social media much better in the future.

Thanks for reading my blog

Greets,

Tyson